Why Custom Point of Purchase Displays Sell More

In the rush of retail, getting a shopper’s attention at the right moment can be the difference between a sale and a miss. That’s where custom displays and custom point of purchase displays (POP displays) come in. Well designed and placed POP displays have a big impact on impulse buy and overall sales, turning browsers into buyers. In this post we’ll look at how custom POP displays influence shopper behavior and why working with experienced point of purchase display manufacturers is key to getting the most out of them.

The Science of Impulse Buy

Impulse buy accounts for a big chunk of retail sales, with up to 70% of purchase decisions being made in-store. That’s why product placement at the point of purchase or checkout counter is so important. A custom POP display can capture a shopper’s attention and drive customer interest when they’re most open to making an unplanned purchase – at the checkout or in high traffic areas.

A well designed POP display draws attention and appeals to the shopper’s senses, evoking emotions that can lead to an impulse buy. Whether it’s the bright colors, clever messaging or the product’s unique presentation, these displays tap into the science of impulse buy. Shoppers are often drawn to products they may not have considered before simply because they were presented in an attractive way.

Why Custom POP Displays

Generic displays may serve a purpose but they rarely make a lasting impression. Custom point of purchase displays, with their extensive customization options, on the other hand, are tailored to the brand, the product, the target audience and their preferences. This level of customization means the display stands out and resonates with shoppers on a personal level.

For example a custom POP display for a new range of eco friendly products might use sustainable materials and earthy tones to reinforce the brand’s commitment to the environment. This grabs attention and aligns with eco conscious shoppers, increasing the chances of an impulse buy. This type of POS (point of sale)display is great for merchandising single-serve serve and on-the-go products. 

Building Brand Recognition and Loyalty

Custom POP displays do more than just drive immediate sales – they also play a big role in building brand recognition and loyalty in a retail setting. By consistently presenting a brand’s products in a unique and attractive way, these displays reinforce brand identity in the shopper’s mind. Over time shoppers start to associate the positive experiences they have with the brand’s POP displays with the brand itself, which leads to repeat business and long term loyalty.

Working with Point of Purchase Display Manufacturers

A good idea is just the starting point for a custom pos retail displays – it requires expertise in design, materials and placement. That’s where point of purchase display manufacturers come in. These specialists, including structural designers, know the ins and outs of retail environments and shopper behavior so can design displays that are not only visually appealing but also strategically effective. They can create various types of displays, including floor displays, that enhance product visibility and attract shopper attention.

Experienced manufacturers will guide you through the process of creating a display that aligns with your brand and product goals. Their expertise also extends to pallet displays, which are designed to increase product sales in retail environments. They consider the size, materials and placement of the display to ensure it grabs attention and fits into the retail space. Additionally, they can design wall displays that maximize retail space and enhance brand visibility. They can also help with logistical issues like durability and ease of assembly so your display stays effective throughout its life.

Point of Purchase Displays

In a competitive retail environment, custom point of purchase displays, including floor displays, are a sales driver. By influencing impulse buy, building brand recognition and creating memorable shopping experiences they can add to your bottom line. To get the most out of pos displays you need to work with experienced point of purchase display manufacturers who can bring your ideas to life and help you stand out in a crowded market. Don't forget your project must be profitable! Use our ROI calculator here.

Investing in custom POP displays is not just about making a sale – it’s about creating a retail store experience that keeps customers coming back.