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9 Holiday Retail Display Ideas That Sell and Excite

August 27, 2024

The holiday shopping season is a make or break time for retailers to win customers and drive sales, and Christmas retail displays play a crucial role in this effort. Creative retail displays can be the difference between holiday shoppers and loyal customers. Below are nine holiday displays that are not only festive but also sell and excite.

1. Haunted Mansion M&M Display

This Haunted Mansion M&M display is a Halloween twist. It’s a great example of thematic storytelling. The M&M characters are in a haunted house with spooky theme and interactive elements. The combination of beloved characters and a fun theme gets shoppers to engage with the display and increases the chances of impulse buys. It’s how to marry holiday fun with brand identity.

via Andres Torres

2. Nivea Reindeer Sleigh Display

This Nivea display is Christmas in a nutshell. The reindeer sleigh design showcases one of the best Christmas retail displays for retail stores. The sleigh is filled with Nivea products so it’s not just a decoration but a functional display. The sleigh is a nod to the iconic Santa image and draws customers in. The product arrangement makes it easy to grab and go. The festive yet elegant design is right in line with the Nivea brand and is perfect for shoppers looking for gift ideas.

via Popai UK & Ireland

3. Coca-Cola Polar Bear and Santa Display

Christmas retail displays are epitomized by Coca-Cola, and their Polar Bear and Santa display is a classic. This display uses Coca-Cola’s iconic characters to create a warm and fuzzy holiday feeling. The life size Polar Bear and Santa, with strategically placed Coca-Cola products, is a great way to reinforce brand loyalty and drive sales during the holiday shopping period.

4. Nutella Winter Vibes Display

Nutella’s Winter Vibes display goes for a cozy approach to holiday marketing. A winter sweater theme with snowflakes, with warm emotions. Nutella jars are incorporated into the scene in a creative way making them the focal point. This display attracts customers with its visual appeal and promotes the idea of sharing warmth during the holidays and makes Nutella a must have on the shopping list.

via InContrast

5. Heineken Christmas Tree Merchandising Display

Heineken’s Christmas Tree display is a fun and festive example of Christmas retail displays that showcase their products. The display is a cardboard Christmas tree with Heineken bottles and mini kegs arranged with holiday decorations, exemplifying effective retail Christmas displays. This creative and simple display draws attention and reinforces Heineken as the go to choice for holiday celebrations. The visual impact of the display makes it a popular photo spot for customers and increases brand visibility.

6. Frito Lay Pumpkin Cardboard Display

For the fall season Frito Lay’s Pumpkin Cardboard display is a great example of how to leverage seasonal themes. The display is a pumpkin shaped display perfect for Halloween. A fun and festive way to present Frito Lay snacks. The bright colors and themed design make it stand out in any retail store, increasing foot traffic and encouraging customers to grab snacks for their holiday gatherings.

via Frito-Lay

7. Duracell Nutcracker Floor Display

Duracell’s Nutcracker Floor display is a prime example of effective seasonal retail displays that are both practical and festive. A towering nutcracker holds Duracell batteries and reminds customers to have reliable batteries for their holiday gadgets and toys. The bold and colorful design makes it a standout among holiday store displays near the checkout counter, keeping Duracell top of mind for holiday shoppers.

via popon.net

8. Coke Christmas Pallet Display

Another great one from Coca-Cola, the Christmas Pallet display is a prime example of creative Christmas retail displays, using pallets to create a festive themed Coke products. This Christmas display is visually striking and practical, maximizing product visibility and accessibility. The use of pallets gives it a rustic yet festive feel perfect for holiday shoppers looking to stock up on beverages for their holiday celebrations.

via Stephen Russell

9. Ferrero New Year Holiday Store Display

Ferrero’s New Year Display is luxurious and celebratory. A golden color scheme with Ferrero Rocher chocolates arranged in an elegant and festive way, similar to how businesses organize their Christmas sales campaigns using thematic elements. This display indulges and festivities and positions Ferrero as the go to treat for Christmas and New Year’s celebrations. The sophisticated design appeals to customers looking for premium gifts and festive treats.

via Petr Litvinov

How To Increase Holiday Sales with Christmas Product Displays

The holiday season is the perfect time for retail stores to increase sales by creating a festive environment that draws customers in and makes them shop. In-store signage and Christmas retail displays are key holiday marketing tools that can make a big impact during the holiday season.

One of the most powerful holiday trends and tools in a retailer's hands is the Christmas tree. Placed strategically around the store with fairy lights and gift boxes and surrounded by string lights and festive decorations, a Christmas tree can turn a retail space into a winter wonderland. Add to that and customers will linger and browse.

Digital screens and digital displays can also be used in holiday marketing. Showcasing holiday sales, special offers and Christmas shopping ideas, these digital elements can guide customers through the store highlighting must-haves and online store deals. Visual merchandisers can use these tools to create attention-grabbing seasonal displays that drive sales.

Retailers should also consider incorporating shopping online into their holiday season strategy. By promoting online deals and having seamless integration between in-store and online experiences, retailers can capture a wider audience and make both in-store and online shoppers feel part of the winter fun.

Holiday Season Retail Store Displays

Holiday retail displays are great examples of how creativity and design can drive sales and excitement during the holiday season. By using thematic elements, brand identity, and customer engagement, these holiday retail displays capture the holiday spirit and attract more customers to buy. Whether you want to inspire joy, nostalgia, or celebration, these displays are a lesson in holiday merchandising.

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